On 21st April 2015 Google introduced a new search algorithm which includes mobile friendliness as a ranking signal for search results. You can find more information on their blog here.
Basically, Google now gives priority to mobile friendly websites in searches. If your website is not mobile friendly it will now more than likely slip down the Google rankings.
What does this mean for your business? Well, potentially you may be losing new business simply because mobile friendly sites will be appearing in search results before your companies website.
One way to check you website for is to use Google’s Mobile Friendly Test. This will give you an instant answer, with a few tips on what you can do to improve things.
How can you make your website more mobile friendly? All of our websites are developed using something called responsive design, this approach to website development ensures your site not only looks great, but is easy to use on any device, whether it’s a desktop, tablet or mobile.
More and more people are now using tablet and mobile devices to view websites, which is why this responsive design approach is so important.
If you would like to discuss your website further or make it more mobile friendly, we are happy to help, simply drop us a line or use the contact form at the bottom of our home page.